“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Marketers
Rising inflation, flagging consumer confidence and uncertainty due to ongoing supply-chain issues have economists predicting a recession. But, based on...
This is the unlikely story of an Israeli social casino game app and its partnership with the Myrtle Beach Pelicans,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. PET Lovers Privacy-enhancing technologies (PETs) are the industry’s latest...
The IAB’s Podcast Upfronts in May touted advancements in dynamic ad insertion, measurement and attribution and brand safety and suitability,...
Last year, Fox split its upfront presentations into three separate events. This year, the company moved to a new location--the...
An all-local keynote speaker line up is set to inspire and unlock new marketing insight at this year’s iMedia Brand...
Screenvision Entertainment Network announced two new products and an expanded offering to an audience of potential cinema advertisers at its...
Covid-19, as it has with everything, transformed the luxury market. The past two years have seen high-end brands evolve their...
A couple weeks back, Krispy Kreme CMO Dave Skena's marketing team was sitting around waiting for their regular strategy meeting...