The IAB’s Podcast Upfronts in May touted advancements in dynamic ad insertion, measurement and attribution and brand safety and suitability,...
Marketers
Last year, Fox split its upfront presentations into three separate events. This year, the company moved to a new location--the...
An all-local keynote speaker line up is set to inspire and unlock new marketing insight at this year’s iMedia Brand...
Screenvision Entertainment Network announced two new products and an expanded offering to an audience of potential cinema advertisers at its...
Covid-19, as it has with everything, transformed the luxury market. The past two years have seen high-end brands evolve their...
A couple weeks back, Krispy Kreme CMO Dave Skena's marketing team was sitting around waiting for their regular strategy meeting...
You’ve heard of bring-your-own-beer (BYOB). But are you down with bringing your own media (BYOM)? Less hoppy, but hopefully more...
It's been an up and down year when it comes to beer and bodily orifices. For Pabst Blue Ribbon, a...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....