Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Smash Like And Subscribe! Seemingly every business and investment...
measurement
Because of signal loss, brands don’t have many great options to measure the impact of their digital marketing. But incrementality...
To plan, target and measure media buys on TV, advertisers need to resolve identity at the household level, said Kelly...
VideoAmp released a tool that allows publishers and advertisers to compare audience viewership second by second throughout the duration of...
Gary KibelPartner“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in...
Roku became the second major CTV publisher to adopt Nielsen’s new ad deduplication tool for measuring its ads across linear...
Walmart Connect has gotten a lot more Connect-y of late. Now the retail media platform is striking partnerships to measure...
Streaming is attracting more and more of TV ad spend. And yet, measurement still hasn't caught up. But traditional panel-based...
AUCKLAND, Today: LUMO Digital Outdoor has unveiled a new partnership with global outdoor analytics platform Quividi, which it says will...
There’s a disconnect between those ad buyers in the trenches of online advertising and their own corporate leaders up the...