Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Game Amazon CEO Andy Jessy (Jeff who?) issued...
measurement
NBCUniversal highlighted three streaming-oriented companies it is considering – Conviva, Dumbstruck and Truthset – to create a framework for alternative...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. The words we use matter. Last month,...
This article is sponsored by Oracle Advertising. CTV is undoubtedly becoming a critical slice of the advertising pie. After months...
After a bruising summer of controversy, measurement firm Nielsen is looking to reestablish trust with the media industry--and to do...
More than a decade ago, a tiny group of vendors emerged to help answer a single marketer question: Did my...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Under Pressure NBCUniversal is turning the screws on Nielsen...
Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel. Robin Arnold, Chief...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Kinesso SVP Sarah...