"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
measurement
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, the story by...
AppLovin has struck again. Bloomberg scooped late Wednesday afternoon that AppLovin is on the cusp of acquiring mobile app attribution...
If it wasn't already clear from skyrocketing streaming statistics and the company-wide reorganizations that shook up executive suites across the...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, the story by...
The brand client has become the agency CEO. In mid-December, former Electronic Arts marketer Belinda Smith was appointed as CEO...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Samsung Ads released Tuesday its new TV measurement solution designed to help advertisers to measure the combined impact of linear...
Neustar has a call to action for members of the W3C’s Improving Web Advertising Business Group: Don’t forget about measurement....