The walled gardens present a major roadblock to consistent, de-duplicated measurement, a group of panelists said Wednesday in a wide-ranging...
measurement
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Peacock Measures Its Feathers Ah, there’s nothing that says autumn...
Digital ad verification provider Integral Ad Science is now integrated with Pinterest and able to deliver marketers viewability and fraud...
Lack of measurement has long deterred brands from investing heavily in podcasts. Apple, which has dominated podcast listening in...
Integral Ad Science and Channel Factory, a brand suitability and ad performance platform for YouTube, released a joint product on...
Brands are pumped about the connected TV opportunity. But without the ability to measure campaigns with the same level of...
Consolidation has opened up better measurement solutions in podcasting – and big brands are jumping in. On Wednesday, Omnicom said...
After a nearly three-month-long standoff, video analytics and brand safety measurement company OpenSlate said on Tuesday that it's back in...
Measurement is a major selling point for local TV advertisers as the economy starts to (sort of) reopen. Scale, however,...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane...