In the early 2000s, when Jorge Ruiz was director of media analytics at Ogilvy, he had a nickname at the...
measurement
Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great...
Ampersand has a new self-service tool within AND, its TV ad buying platform, that turns linear campaign reporting around in...
YouTube and connected TV are hot media channels, but they’re also among the ad market’s most impenetrable black boxes. Making...
Disney is celebrating the first birthday of ad-supported Disney+ with a new slate of targeting and measurement options for advertisers....
The TV industry still can’t agree on the point of panels. They're a necessary resource for measurement, but there's no...
Innovid added a new machine learning feature to its measurement product that automatically optimizes CTV campaigns based on how they’re...
Innovid added a new machine learning feature to its measurement product that automatically optimizes CTV campaigns based on how they’re...
Marketers are eager to get the attention of fast-growing US Hispanic audiences. But measurement can get fuzzy fast. This measurement...
American Express doesn’t just issue credit cards; it’s also in the attribution business. Because Amex can see both sides of...