Netflix addressed advertiser frustration with its lack of measurement and targeting at its first-ever upfront this week. The post Netflix’s...
measurement
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hot For Hulu Comcast is preparing to sell...
While the writers strike is dampening this year's splashy TV upfronts, media buyers have reason to celebrate. Buyers in the...
This isn’t another article about the death of third-party cookies. Cookies are false precision and they always have been. Conversations...
This year, TV upfront spend will likely be softer, and buyers will be slower to make long-term commitments. Consider it...
The most interesting nuggets coming out of the NewFronts presentations this week are candid moments that reflect the debate raging...
We all have our favorite TV shows, and it seems every year there's a new hit series to add to...
The TV industry is on the path toward better measurement – but buyers are still lacking basic standards. The industry...
Paramount, which is part of a new joint industry committee to devise a cross-platform TV measurement standard by 2024, held...
This cough and cold season, Ricola ran shoppable influencer marketing campaigns across Instagram, TikTok and Snapchat to better attract and...