Netflix's ad tier just got an upgrade. Top line When Netflix first launched its ad-supported tier at the end of...
measurement
Now that short-form video giant YouTube is entering the TV measurement debacle, fresh debate is afoot. The post TV Programmers...
The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement...
Ad measurement is becoming more challenging due to signal loss. But there was never such a thing as perfect measurement,...
Why does accurate marketing measurement remain so elusive? Let’s evaluate some of the most commonly used tactics. The post The...
DoubleVerify reaped the benefits of a cautious Q4 for ad spending – and it will continue to benefit as measuring...
An economic slump isn’t an ideal environment for an ad tech company to prove itself – especially during its first year...
Identity. Measurement. Clean rooms. Privacy. Each of these topics got plenty of airtime at our Industry Preview in New York...
This year, NBCUniversal hosted its competitors on stage at One23, the broadcaster’s annual developer conference, which took place on Wednesday...
To create the caliber of inclusive cross-platform measurement that it aspires to – the Jont Industry Committee must broaden its...