Paramount, which is part of a new joint industry committee to devise a cross-platform TV measurement standard by 2024, held...
measurement
This cough and cold season, Ricola ran shoppable influencer marketing campaigns across Instagram, TikTok and Snapchat to better attract and...
Netflix's ad tier just got an upgrade. Top line When Netflix first launched its ad-supported tier at the end of...
Now that short-form video giant YouTube is entering the TV measurement debacle, fresh debate is afoot. The post TV Programmers...
The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement...
Ad measurement is becoming more challenging due to signal loss. But there was never such a thing as perfect measurement,...
Why does accurate marketing measurement remain so elusive? Let’s evaluate some of the most commonly used tactics. The post The...
DoubleVerify reaped the benefits of a cautious Q4 for ad spending – and it will continue to benefit as measuring...
An economic slump isn’t an ideal environment for an ad tech company to prove itself – especially during its first year...
Identity. Measurement. Clean rooms. Privacy. Each of these topics got plenty of airtime at our Industry Preview in New York...