Oracle has uncovered an ad fraud operation it calls “DrainerBot,” which siphoned off ad dollars and monthly data packages. Oracle’s...
mobile
How can a brand take advantage of the 5G revolution today? Actually, that’s a trick question. The next evolution of...
Zeotap is launching a global identity graph to try and beat LiveRamp to the punch across the pond. On Tuesday,...
Google still brings in the big bucks, but its costs are skyrocketing as well as the digital media giant pushes...
For many app publishers, the General Data Protection Regulation (GDPR) was an opportunity to examine each of their many SDK...
MillerCoors doesn’t have the opportunity to collect much first-party data: Most of its sales come through independently-owned convenience and liquor...
In less than two years, The Meet Group managed to diversify its revenue from a near total dependence on programmatic...
Former AppLift CEO Tim Koschella is launching a company called Kayzen to help app marketers bring their programmatic ad buying...
Some ad tech companies are getting out of the managed media business – and others are jumping in with both feet.On...
What does a 13-year-old have in common with a retired woman and a middle-aged man? They all play mobile games.“There’s...