AppOnboard is onboarding VC cash hand over fist.On Wednesday, the mobile app demo and analytics startup with a platform allows...
mobile
Mobile performance marketers who work with multiple ad partners spend less to acquire users.A growth marketer who works with five...
After a protracted, year-long alpha period, the IAB Tech Lab has released the specs in beta for the app version...
The waterfall wasn’t working out for WeatherBug.“We had what I call ‘too-many-SDKs syndrome,’” said Olivier Vincent, president and general manager...
Stories. It seems like everybody’s got ‘em, from Snap and LinkedIn to Instagram and Facebook – and now Google.But while AMP...
Snapchat saw promising gains for its advertising platform in earnings reported Thursday. The company reported a record-high $298 million in...
Verizon’s Oath content and advertising subsidiary brought in $1.8 billion in the past quarter, down 6.9% from the same period...
When Shpock, a European shopping app, started using search behavior to inform its ad targeting this year rather than just...
Mobile ad network InMobi will acquire Pinsight Media, Sprint’s mobile advertising and insights unit, the companies said on Wednesday. A...
Without a way to calculate ad revenue per user, optimization is just an educated guessing game.“I wouldn’t call it a...