Generating loyalty in the casual dining space is about more than just serving up tasty food.Competition is fierce, and without...
mobile
Scruff has a love/hate relationship with programmatic advertising.When the gay dating app, which now has more than 12 million users,...
Uber, Postmates, Yelp, SmartNews and other nongaming apps are scooping up growth marketing talent from the mobile gaming world – and...
Tapping into international markets, particularly the US, is lucrative but far from easy for a mid-size game developer from Indonesia,...
Trying to convince brands to advertise in games used to feel like talking into the wind.But sentiment is starting to...
Snap’s revenue grew 44% year over year to $262 million in the second quarter. Its average revenue per user –...
As Johnson & Johnson’s senior manager for shopper marketing, Kris Cevasco spends most of her day figuring out how to...
Google is going full-court press on universal app campaigns (UAC) through a partnership with Unity Technologies, a company that makes...
Search and ye shall find Apple search ads in six new markets.Starting Wednesday, developers in France, Germany, Italy, South Korea,...
There’s still no magic pill that ties advertising to outcomes.Take Lyft, which can connect metrics to spend in display and...