Placed, the Snap-owned location data company, is giving away its analytics tool for free.Starting Thursday, brands and media planners can...
mobile
AdWords, search, display, the Play Store, YouTube, AdMob, the Google Display Network…App advertisers used to have to run six or...
Mobile texting never quite made it into the marketer toolkit, but some online sellers are re-examining SMS as a more...
Data is helpful in the fight against fraud, but it’s not enough, said Martzel de Domingo, who leads user acquisition...
Ericsson remains keen on ad tech.On Wednesday, the Swedish networking and telecom company announced its acquisition of Placecast, a combo...
Deep-link startup Branch earned its Facebook mobile marketing partner (MMP) stripes on Wednesday and launched an attribution tool for paid...
Paris-based app retargeting platform Adikteev – think Criteo for apps – snagged $12 million in Series B on Tuesday.The company plans to...
There’s no point eating up engineering resources to build technology that can be provided out of the box, Lomit Patel,...
Apps lean heavily on Facebook for their paid user acquisition efforts, but they also want more control over how and...
A budding sense of optimism around Twitter was substantiated Thursday when the social platform announced its first-ever quarter of profitability...