Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Supremely Disturbing Apple and Google (although primarily Apple) have...
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Jeff SueGM, Americas“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column...
This is the unlikely story of an Israeli social casino game app and its partnership with the Myrtle Beach Pelicans,...
Mobile ad platform LifeStreet released a new version of its DSP on Tuesday that shows developers what’s happening behind the...
Probabilistic attribution is just a “stopgap,” says Simon “Bobby” Dussart, newly appointed CEO of AppLovin-owned mobile measurement and attribution company...
A morphing of three international companies, DigitalReef announced on Tuesday it's acquiring connected TV platform Column6 to extend its mobile...
Mobile ad exchange Kargo has acquired attention sales platform Parsec Media. The deal reflects Kargo’s investment in attention as a...
A world-first study proves Large Format advertising influences purchase decisions and improves effectiveness of mobile advertising. Out-of-Home media company JCDecaux...
Riot Games has thrived off a player-focused mentality with its flagship global sensation League of Legends. During its 10th anniversary...
Mint Mobile is making its return to Super Bowl Sunday this weekend, but you might need to tune in a...