The TV measurement aisle is due for a cleanup. And NBCUniversal is sending a mop in the form of a...
NBCU
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New Apple October 25 quietly marks a big...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paid Upfront NBCUniversal says this year’s upfronts was...
NBCUniversal came in like a wrecking ball for the first in-person upfront week presentation since 2019. The network kicked off...
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In-game ads represent a tantalizing untapped revenue source. While gamers are playing, it’s possible to insert ads native to their...
Just six months after the 2020 Tokyo Olympics ended, it's Olympics time again at NBCUniversal. The Winter Olympics have started...
During the Summer Olympics, iSpot went for gold – and won. The alternate measurement provider bested more than 50 companies...
NBCUniversal highlighted three streaming-oriented companies it is considering – Conviva, Dumbstruck and Truthset – to create a framework for alternative...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Under Pressure NBCUniversal is turning the screws on Nielsen...