Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swimming With The Stream In an effort to change...
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Kelly Abcarian spent 16 years at Nielsen, most recently heading up the measurement company’s advanced video advertising product. Now she...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Audit Demanded Remember when the TV networks and Nielsen...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Please, Mr. President Google is asking President Biden to...
P&G isn’t the only western company that was deeply involved in the development of the China Advertising ID (CAID). The...
Allison Schiff contributed Twitter is expanding its relationship with Nielsen to boost its ability to plan and execute video strategies....
More Kiwis are buying magazines and engaging more deeply with their magazines, according to a new Nielsen results and a...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Two significant steps in advanced TV happened Monday – one around advancing dynamic ad insertion (DAI) on linear TV and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Give It The Ol’ Rip And Replace Nielsen recently...