Nielsen's ongoing quest to measure the fast-changing television landscape will now include a monthly snapshot into how consumers around the...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who’s Counting? The verdict is in: Nielsen likely undercounted...
The organization tasked with checking Nielsen's homework is crying foul about the measurement firm's counts of television usage throughout the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dropped Call It’s no surprise that Verizon is reportedly...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swimming With The Stream In an effort to change...
Kelly Abcarian spent 16 years at Nielsen, most recently heading up the measurement company’s advanced video advertising product. Now she...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Audit Demanded Remember when the TV networks and Nielsen...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Please, Mr. President Google is asking President Biden to...
P&G isn’t the only western company that was deeply involved in the development of the China Advertising ID (CAID). The...
Allison Schiff contributed Twitter is expanding its relationship with Nielsen to boost its ability to plan and execute video strategies....