Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all...
optimization
When it comes to programmatic advertising, milliseconds matter. To maximize revenue, publishers have to configure their Prebid setups to account...
As more ad spend shifts to CTV, there are new opportunities to make errors with campaign delivery. To help address...
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and...
Once upon a time, ads didn’t change. They didn’t consider data inputs like a customer’s location, device, day of the...
As we undergo major shifts in digital advertising, the evolution and sophistication of programmatic strategies continues to redefine the landscape....
Programmatic platforms are still unclear whether supply-path optimization is a way to compete or cooperate with each other. The post...
The demand-side platform Viant announced an expansion of its supply-path optimization solution for connected TV ad buying. The post Viant...
Among the most frequent benefits touted with SPO is improved efficiency. When costs are reduced while maintaining effectiveness, greater return...
The TV term du jour is supply-path optimization. And SSPs in particular are under intense pressure to carve out competitive...