Performance Max (PMax), the Google machine learning-based ad product, is notorious for its black box qualities. Advertisers set their preferred...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Variation On A Theme Google launched a new...
In 2022, Booking.com showed up at the Super Bowl for the first time with a spot starring Idris Elba. It...
Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending...
Most performance marketers’ experience with connected TV starts with sticker shock and ends with broken promises. It wasn’t supposed to...
Is the programmatic advertising industry in a rut? Maybe just call it a midlife crisis, says JiYoung Kim, president for...
Over the past eight months, the ad industry has witnessed a definitive role for generative AI inside creative and media...
The trend of using cinema ads as a performance marketing channel is gaining traction among advertisers, especially for brands like...
Samantha Bukowski, who leads GroupM Nexus Commerce as global head of commerce, talks social commerce, retail media, AI and how...
StackAdapt's integration with HubSpot's CRM lets Add3 retarget interested customers without relying on third-party cookies and reduces retargeting costs by...