Before DOOH can court bigger ad budgets, it must adapt the automated tools marketers use for measuring and buying against...
performance
Television advertising has the reputation of mainly being a vehicle for branding. But that’s a misconception, says Arjun Kapur, managing...
S4 Capital’s Sir Martin Sorrell is speaking at AdExchanger’s Industry Preview in New York on February 7. Click here to register....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take It To The Max Google’s Performance Max is...
Advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact on the lower funnel, including...
Meta Advantage+ is not a new streaming service, despite the “plus.” And it’s not a healthcare plan, though it sounds...
Lost in the Sturm und Drang of Q4 (Q for quarantine) 2020, Google introduced a beta program called Performance Max,...
Development and CX agency, BBT, recently launched their evolved brand and refined proposition. With a core focus on creating performance-centric...
Michael MorrisCo-Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in...
Sean PopenEVP“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in...