It caught my attention recently that The Trade Desk (TTD) has started ignoring publisher floor prices. Publishers, of course, could...
pricing
In the rapidly growing creator economy space, even the creators themselves struggle to price their wares. U.S. advertisers are anticipated...
The 95th Academy Awards are airing on Sunday, March 12, but Disney is already starting the celebration early with its...
Twitter detailed a slight tweak to its $ cashtags functionality, which lets users tweet the symbol for major cryptocurrencies, exchange-traded...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Priced Out Big brands and retailers are raising...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Microsoft Is Not Playing Around Microsoft announced a...
At Old Navy, beginning Aug. 20, a woman's size or shape won't determine what styles she can shop or how...
It’s no surprise that premium video — commercially produced, long-form episodic video — commands much higher premiums than standard digital...