"Specless, an ad-tech startup lets advertisers design a single responsive ad campaign that will display properly on any device.” They...
programmatic
Aelphic Partners with Dailymition Exchange enabling mobile-first premium programmatic video ad buying. Adelphic is a leading mobile and cross-channel DSP....
MobileFuse is partnering with programmatic platform AppNexus to launch a new marketplace, MFX, that matches selected publishers with curated but...
In-Image ads are gaining popularity among publishers over the past couple of years. This has to do with new methodologies...
The day has finally arrived. Google has announced that it will discontinue Swiffy, the tool that people use to convert...
In accordance with “World Emoji Day” on July 17th, Twitter is enabling ‘emoji-targeting.’ This allows advertisers to target users that...
You can now device target on Adwords. During campaign setup, if you go to the Device settings screen, it previously...
Instagram is moving from a chronological feed to an algorithmic feed. They’ve made this move because, with the growth on...
Brand Lift Surveys: While word of Brand Lift ads have been going around since 2011, they’ve become increasingly popular since...