Paramount is a powerhouse engine of consumer culture. Ray-Ban aviator sales are through the roof thanks to the success of...
programmatic
Things are moving (pardon the pun) FAST in CTV programmatic. Total spend topped $ 21 billion in 2023, representing roughly...
“Uncovering Earth’s Secrets: A Journey Into Its Deepest Hole” That’s the title of a made-for-arbitrage (MFA) article about a failed...
When new companies enter the digital advertising market, the most important thing is to remain humble. That adage holds true...
Digital out-of-home (DOOH) and programmatic advertising should go hand in hand. After all, DOOH campaigns are essentially digital banner ads...
TV buyers predict that streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during...
Google used its NewFronts presentation today to tell buyers why they should be connecting to television with its DSP, Display...
If anyone asks what the main theme of Roku’s Q1 earnings call was on Thursday, say: “programmatic.” Although Roku doesn’t...
As April 15 marks the deadline for filing personal taxes in the US, it’s crucial to bring attention to a...
HYPER Media, New Zealand’s largest retail digital out of home (DOOH) media owner, has announced new partnership with Vistar Media,...