United Airlines really wanted everyone who traveled to Cannes this year for the Lions festival to know it has a...
programmatic
The ANA Says Advertisers Are Spending Way Less On MFA – But Programmatic Ain’t Fully Transparent Yet
One year ago, the Association of National Advertisers released the first part of its Programmatic Media Supply Chain Transparency Study....
The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform...
Roku today is letting partners across the programmatic ecosystem buy using Roku Exchange, a suite of data and targeting solutions...
While agencies push for more programmatic buying options, publishers want to maintain control in TV ad buying negotiations – and...
Paramount is a powerhouse engine of consumer culture. Ray-Ban aviator sales are through the roof thanks to the success of...
Things are moving (pardon the pun) FAST in CTV programmatic. Total spend topped $ 21 billion in 2023, representing roughly...
“Uncovering Earth’s Secrets: A Journey Into Its Deepest Hole” That’s the title of a made-for-arbitrage (MFA) article about a failed...
When new companies enter the digital advertising market, the most important thing is to remain humble. That adage holds true...
Digital out-of-home (DOOH) and programmatic advertising should go hand in hand. After all, DOOH campaigns are essentially digital banner ads...