A new industrywide report shows how buyers, including top advertisers, continue to waste money on inefficient supply paths and low-quality...
programmatic
Broadcasters and brands love the idea of applying digital targeting to CTV ad campaigns. But there are still roadblocks stopping...
With apologies to the legendary David Ogilvy, advertising today is no longer simply “the business of words.” Though one might...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. UGC Meets AI-GC, And It’s Awkward In September,...
Agentio wants to be The Trade Desk of paid creator content. The startup, which operates a programmatic platform for buying...
The programmatic advertising industry has lately publicly rallied around cleaning up the ecosystem, championing quality over quantity: fewer spammy websites,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Another Cookie Delay? The third-party cookie might receive...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Buying It There’s been a burst of...
When more than 1,200 people in digital advertising gather, what do they talk about? We recap what this year’s Programmatic...
The CEOs of the three largest advertising trade orgs – IAB, ANA and 4A’s – agree that we need a federal privacy...