Reaching a scaled audience is important for publishers, but scale at all costs is just a race to the bottom...
Publisher
Alexa, play interactive audio ads. On Monday, iHeartMedia-owned SSP Triton Digital announced an integration with Amazon Publisher Services that allows...
Culture and entertainment publisher BuzzFeed Inc. unveiled a strategic pivot during an internal meeting on Tuesday, according to two memos...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Making An Impression Starting early next year, Google...
What happens when tech-and programmatic-focused publishers get together to talk about post-cookie solutions and the future of their business? Discontent...
Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing...
New video ad classifications introduced this March--to bring more transparency to what advertisers are buying--are struggling to take hold among...
LATV started as an LA-based cable network for music and culture in 2007. But to effectively reach its audience of...
Showing that publishers are better off controlling their own programmatic destiny, news publisher Salon has grown revenue after cutting off...
That's a wrap for NBCUniversal. Today, the company announced it had closed upfront talks, becoming the first major publisher to...