Merkle’s retail and consumer goods group has become a testbed for multiple other verticals. That isn’t surprising. Although people tend...
retail
Kroger Precision Marketing, the grocer’s advertising and data business, announced an expansion into CTV and video inventory channels on Monday....
Smartify Media launched in 2020 as a digital out-of-home platform to allow small businesses in Boston to share real-time updates...
Editorial opinion byJames HercherSenior EditorAdExchangerCommerce and retail media suddenly became an incredible tailwind for online advertising. Retail media is now...
When times are good, CPG earnings reports are full of interesting advertising questions, like how to reach customers, stand out...
oOh!media New Zealand has announced an extension of its retail network into two new locations, including the latest $ 250M+...
Guest column byLauren LittlejohnDirector of Data Science“Data-Driven Thinking” is written by members of the media community and contains fresh ideas...
A podcast interview withEmily Del GrecoPartnerEmily Del Greco likes to understand how things work and make sure they work well....
Most ad tech companies reported average or subpar quarterly earnings, and more than one of them are pointing the finger...
The ad fraud and verification company Human announced on Wednesday that it has merged with PerimeterX, a cybersecurity and identity...