Marriott is one among a platoon of non-advertising companies that have launched programmatic ad platforms lately. Just don’t call Marriott’s...
retail
Retail media networks are coming out of the woodwork: Kroger, Target, Walmart, Michael’s, Best Buy, Ulta, Albertsons, Macy’s, AutoZone – even...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retail Media Mania Feels like everyone and their Marriott...
Retail media is the hottest thing in online advertising and one of the most important categories for the future of...
Are you a creative enthusiast, who loves brand, and excels at breathing life into visual campaigns that engage, inform, and...
American retailers have rushed into the online advertising sales business. But when it comes to the underlying tech, retailers are...
Retail media, which has been even more siloed from data-driven advertising than other old-school channels like radio or out-of-home, is...
Topics that data-driven advertisers care about are reaching the C-suite in retail earnings reports. From retail media revenue to first-party...