An ad campaign launched this month by IZOD, the men’s fashion company, encapsulates the advantages of in-housing marketing, from creative...
retail
With the rapid pace of change in the advertising technology industry, a couple of years can seem like a generation...
Criteo has lowered its full-year revenue guidance as it seeks to evolve its pricing model, the company said during its...
July is historically a slow month for the US retail industry. It splits Memorial Day and Labor Day shopping spikes,...
Shopper marketing, a longtime favorite of CPGs typically used for in-store signage or to get products on eye-level shelves, is...
The world’s largest consumer product brands are struggling to grow their US businesses. While some of the challenges are macro-economic,...
The revelation that Kroger is developing a data-driven ad platform, Kroger Precision Marketing (KPM), to launch next year, underscores how...
Criteo on Friday released a suite of products, including audience matching and customer prospecting, as well as a new policy...
Ad tech vendors are clicking “add to cart” on first-party retailer data. As brands and retailers grow more comfortable sharing...
This is the latest installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising...