Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Are You Committed? Advertisers want more flexibility in upfront...
Roku
Pity the OTT ad buyer, who must manage reach and frequency goals while finding inventory across a fragmented TV landscape.Often,...
If you own a smart TV, chances are its integrated automated content recognition (ACR) technology tracks everything you watch.What started...
"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, the story by...
Roku has spent the past few years showing advertisers the incremental reach they can gain by buying over-the-top TV (OTT).On...
Roku is reaping the benefits of cord cutting.The connected TV platform’s revenues grew 51% year over year in Q1 to...
Marketers were slow to move their advertising dollars from desktop to mobile, but they are transitioning to connected TV more...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Safety Some marketers have complained about Snapchat brand...
Everyone wants to talk about over-the-top (OTT) and connected TV (CTV) right now, but they’re often confused for one another....
Of the $70 billion in national TV ad spend, Roku’s Q3 cut was $100 million. But the over-the-top (OTT) platform...