In order to gain access to performance advertising budgets (and to prove out the power of publisher first-party data), Vox...
Solution
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OpenPath … To Cutting Out SSPs Wait, did...
Mobile monetization platform MoPub will begin leveraging audience insights from the interest-based targeting capabilities of parent company Twitter with its...
Google is rolling out two new tools for its Display & Video 360 buy-side solution to account for the surge...
Yelp Wednesday introduced Yelp Audiences, a way for national and regional brands to target users of the business directory and...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by...
TikTok introduced TikTok Brand Life Study, a first-party measurement solution aimed at helping brands measure and optimize their advertising resonance...
Group Nine Media, publisher of NowThis, PopSugar, The Dodo, Thrillist and Seeker, is making a play for direct-response ad budgets,...
When Air New Zealand flight NZ4376 took to the skies, 50 children from Koru Care Charitable Trust NZ enjoyed a...