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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OpenPath … To Cutting Out SSPs Wait, did...
Mobile monetization platform MoPub will begin leveraging audience insights from the interest-based targeting capabilities of parent company Twitter with its...
Google is rolling out two new tools for its Display & Video 360 buy-side solution to account for the surge...
Yelp Wednesday introduced Yelp Audiences, a way for national and regional brands to target users of the business directory and...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by...
TikTok introduced TikTok Brand Life Study, a first-party measurement solution aimed at helping brands measure and optimize their advertising resonance...
Group Nine Media, publisher of NowThis, PopSugar, The Dodo, Thrillist and Seeker, is making a play for direct-response ad budgets,...
When Air New Zealand flight NZ4376 took to the skies, 50 children from Koru Care Charitable Trust NZ enjoyed a...
Kiwi brand activation company, Hoop, has acquired the New Zealand based assets of Australasia’s largest co-packer, LJM, and embarked on...