Nielsen is developing an identity resolution solution to help advertisers measure audiences across platforms after third-party cookies and other mainstay...
Solution
TV measurement is hamstrung by household-level data. Despite the scale of set-top box and smart TV data, there’s no easy...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s All About Trust The political and cultural divide...
Key Insights Brands using the new biodegradable PHA material must provide clear consumer messaging about composting, experts say. Bacardi recently...
The Good Magazine Team: Editor Carolyn Enting, Commercial Manager Justine Jamieson, Digital Editor Hemma Vara. As a publication focused on...
Paper-based packaging is having a moment. As the consequences of a climate crisis become more top of mind for consumers,...
TV data science company EDO released an insights platform Thursday designed to help brands, agencies and broadcasters better plan linear...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Political advertisers have shied away from programmatic because they require stringent fact-checking and creative approvals. But as streaming soars and...
Prebid, the industry’s open source header-bidding wrapper, is not easy to implement and configure. Publishers have to constantly update code,...