Marketers looking for their customers in contextually relevant environments will be able to do so via a new partnership between...
targeting
Contextual targeting online dates back more than a decade. But the technique is having a renaissance as marketers test out...
Over the past year, Publicis-owned Epsilon has been developing a system called Pub Link, designed to buy ads using a...
Publishers are finding themselves caught in the line of fire as ad-tech companies, in their search for alternatives to third-party...
Comscore released a solution for audience targeting and activation on Monday that relies on contextual signals rather than cookies. You’d...
In a year when many businesses are struggling to survive due to the pandemic, entrepreneur Shazi Visram was plotting her...
The Washington Post has developed a first-party data-based tool that ties detailed consumption data with its contextual ad targeting capabilities...
Regardless of the outcome of today's presidential election, the United States is closing out a long season of political advertising....
When gyms closed during the lockdowns, demand for at-home exercise equipment increased. Nautilus, which owns a portfolio of home gym...
Earlier this week, the Justice Department filed suit against Google citing its dominance of the search market as anti-competitive. But...