YouTube asserted its dominance as a video platform that transcends traditional television at its upfront event from Lincoln Center today,...
targeting
Tired: vanilla contextual targeting. Wired: contextual targeting that uses emotion-based signals. On Friday, Business Insider (BI) released a new targeting...
Google’s decision to delay third-party cookie deprecation in Chrome until next year dominated the ad trade headlines last week. But...
There’s no need to cry. It’s just emotional targeting. Jokes aside, the Toronto-based digital media agency Hotspex Media claims it...
YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content categories. The...
Jeromy Sonne has experienced the ups and downs of programmatic. He’s raised money for startups in the past that didn’t...
Seedtag announced a product called Contextual TV designed to help its clients apply contextual targeting tactics to their streaming ad...
Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year...
Just because the industry is dealing with signal loss doesn’t mean media planners aren’t still being deluged by billions of...
NBCUniversal's One Platform is looking to be a one-stop shop for targeted advertising. Ahead of the Consumer Electronics Show (CES)...