CTV advertising sucks. Not the ads themselves. It’s the experience of being advertised to that sucks. Although I was boosted...
targeting
AUCKLAND, Today: oOh!media New Zealand has upgraded its Smart Reach platform, making it an even more powerful tool for optimising...
Charli XCX may be our "favorite reference," as she sings on her hit album "Brat," but "weird" is the Democrats'...
The vast majority (90%) of programmatic Olympics ad sales on Peacock are coming from brands that are new to the...
The rise of AI is rapidly changing the way agencies and marketers must approach media. Technology companies have developed AI...
A new startup called BranchLab, which was launched earlier this year by three ad tech vets, wants to help pharma...
With Netflix announcing that it is in-housing its adtech, buyers have a chance to get some of their programmatic wishes...
With Netflix announcing that it is in-housing its adtech, buyers have a chance to get some of their programmatic wishes...
YouTube asserted its dominance as a video platform that transcends traditional television at its upfront event from Lincoln Center today,...
Tired: vanilla contextual targeting. Wired: contextual targeting that uses emotion-based signals. On Friday, Business Insider (BI) released a new targeting...