"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by...
targeting
Unified ID 2.0, a new-age digital advertising identifier, is coming to television, a medium that's searching for new ways to...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Canned tuna has been a pantry staple for generations. So when StarKist introduced it in a pouch after nearly 100...
IP addresses – internet protocol, for the uninitiated – have been used as a mechanism for location targeting and cross-device...
IP address is a tell for several things, namely a user’s location – and it can be used to triangulate...
Last year was the IDFA; This year, it’s the IP address. Apple will start redirecting web traffic through two separate...
33Across has introduced a cookieless targeting solution in an effort to help publishers and advertisers retain the value of programmatic...
On-device is so in. On Friday, the mobile ad tech business Verve Group launched an in-app targeting product for Apple...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Nielsen’s recent agreement with Roku is poised to...