It’s been a kind of a downer week for telco-owned ad platforms. Verizon’s deal to sell Verizon Media to PE...
Xandr
Xandr announced three integrations with identity initiatives on Wednesday: Europe’s netID login consortium, LiveRamp IdentityLink and Unified ID 2.0 (natch)....
WarnerMedia’s advertising and analytics unit Xandr has partnered with healthcare marketing and analytics platform Lasso to deliver programmatic advertising to...
Publicis Groupe brought back a familiar face, hiring Jay Askinasi as its chief growth officer, U.S. In the newly-created role,...
AT&T is reportedly exploring a sale of Xandr, the ad tech unit it launched in 2018 with lofty ambitions to...
Political advertisers have shied away from programmatic because they require stringent fact-checking and creative approvals. But as streaming soars and...
There’s yet another content streaming service joining the fray: AT&T TV will enter beta testing in Q3, offering viewers an...
WarnerMedia’s announcement Wednesday that three of its top sales executives would leave as part of a reorg reflects changing times...
Two years ago, Disney’s presence at the Cannes Lions International Festival of Creativity focused on social inventory within the Disney...
Xandr is making AT&T data available to buyers across all media types through AppNexus’s demand-side platform (DSP), which it has...