Shortchanging YouTube? Are advertisers caught up in the CTV hype? Mike Shields thinks so. In a recent Substack post, he...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The OOH F.U. ROI Macy’s is suing its landlord,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ten-Digit Club Big ups to TikTok, which claims...
The YouTube mobile application allows users to turn on bedtime reminders that will tell them when it's time to go...
The CPG holding company Church & Dwight started 2021 looking for a new kind of licensing partner for its Orajel...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Booming Biz The DSP Viant reported a year-over-year revenue...
Can YouTube Make Shorts Happen? YouTube launched one of its biggest brand campaigns ever this week to promote Shorts, The...
YouTube detailed additional safety measures it is implementing for users under 18 on both the flagship platform and YouTube Kids....
The YouTube Shorts Fund, initially revealed in May, officially debuted Tuesday. The Google-owned video site will distribute $ 100 million...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Killed The TV Star Comcast’s and Google’s earnings...