A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: "How Do You Do, Fellow...
Month: August 2020
Brand safety is always top of mind for advertisers. But it’s become more important than ever as issues from coronavirus...
Exchanges actually paid their publishers on time more often than not during the height of the pandemic. It’s counterintuitive, but...
Google is building out its programmatic audio infrastructure. On Thursday, the ad giant launched in beta a bunch of new...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Did you hear the one about Microsoft maybe buying TikTok? No, really, there’s a potential deal in the works. Amid...
Hypercasual dominated the mobile gaming charts even before the pandemic. Installs of hypercasual games, characterized by extremely lightweight, free-to-play mobile...
ViacomCBS’ advertising business fell 27% to $ 1.9 billion in the second quarter, as marketers pulled back during the coronavirus...
Roku did way better than the TV ad market at large in Q2, despite a major pullback in ad spend...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....