Media standards are needed to help guide buyers on where to invest and help publishers and platforms do better themselves. The “onus is on advertisers” to drive change,” said Eli Harris, EVP of global digital partnerships and media responsibility at MAGNA Global, presenting the fourth annual edition of the company’s Media Responsibility Index (MRI) at an event in New York City.
The post MAGNA: Despite Strides, Platforms Need To Do Better On Sustainability And Data Ethics appeared first on AdExchanger.
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