Paramount and Omnicom Media Group unveil a pilot test transacting on VideoAmp using the data activation platform Mediaocean to automate linear TV buys based on something other than traditional demos.
The post Paramount And Omnicom Test Speedier Linear Buying Using VideoAmp appeared first on AdExchanger.
More Stories
Over $100k initiative powers up Auckland’s indie stages
Acing Brand Experience With Mammut CMO Nic Brandenberger
Outward Bound leans into uncertainty with fearless new platform