As brands, publishers, agencies and programmatic adtech firms work to make media plans that emit less carbon, new challenges emerge, from publishers needing more data to make their sites cleaner, to low adoption from the buy side. Current challenges were a key theme at the Green Media Summit in New York last week, where around…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Don’t Forget To Vote! (And Also Some Stuff About Nielsen And Curation)
Hawke’s Bay Hawks launch new brand look with FizzyPop
Advertisers That Rely On Social and YouTube Are Whiffing on Reaching Customers