November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Lack of Revenue Benefits and Access to Data Thwart Media’s Green Progress

As brands, publishers, agencies and programmatic adtech firms work to make media plans that emit less carbon, new challenges emerge, from publishers needing more data to make their sites cleaner, to low adoption from the buy side. Current challenges were a key theme at the Green Media Summit in New York last week, where around…
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