South By Southwest has effectively taken over the streets of Austin, Texas. With brand activations spilling out of bars, restaurants,...
Advertisers
Domain blocking, the industry’s go-to approach for demonetizing sites that host pirated content, is set up to fail. The post...
Last summer, the IAB Tech Lab released new guidelines that effectively declared out-stream the primary path for web video inventory...
Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people...
NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance...
Facebook's parent company Meta closed the year with its first-ever year-over-year decline in ad revenue due to a weak economic...
Supply-side platform Brand Advance, which focuses on linking supply from diverse media properties to advertiser demand, is giving advertisers the...
TikTok is the latest tech platform facing regulatory heat around allegations of its data sharing. While those are sensitive claims...
As the economy fluctuates and budgets tighten, 2023 will be a year of adjustment. In the face of these conditions,...
Recent breakthroughs in artificial intelligence have raised fresh questions over the impact the technology could have on content production for...