CPG brands buy digital media to make their in-store sales pop. But attempts to measure the impact of digital ad...
Attribution
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Whoever Attributes, Wins When people refer to the...
It needs to be said: Television is under-monetized. I can practically hear the sound of a record scratch. Yes, TV...
Digital media and television have been playing by different sets of rules due to the nature of ad delivery and...
Less than two weeks after finally ramping up its adoption of SKAdNetwork 4, Meta is rolling back to version 3...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rules Of The Game In September 2021, Google...
Advertisers are turning to programmatic solutions that were purpose-built with SKAN’s methodology in mind to make sense of SKAN4's attribution...
Ad security company Confiant claims it has identified an ongoing cookie-stuffing scheme allegedly perpetrated by Dataly Media, an affiliate marketing...
With over half of all TV now consumed via streaming services, measuring it in a granular way is possible for...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...