As brands sit down with publishers to discuss connected television (CTV) deals during this upfront season, they're asking for more...
Buyers
Hello, readers! Welcome to the 70th edition of AdExchanger’s Connected TV Roundup. If you’re still busy digesting the news of...
TV buyers predict that streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during...
President Joe Biden signed a bill into law that will ban TikTok from US app stores unless its Chinese parent...
Brands proactively testing alternative ways to find audiences, without using third-party cookies, are also wasting a chunk of that budget...
Now that Google has deprecated 1% of cookies, the clock is ticking for advertisers and agencies to future-proof their media...
Brands are more interested in marketing on YouTube Shorts because YouTube has finally been addressing their biggest ask: to unbundle...
Prime Video's ad tier is launching at the end of this month, and Amazon is negotiating with advertisers to make...
AdExchanger asked a handful of agencies and advertisers to (anonymously) name which they consider to be the top TV currency...
One of the hottest topics in the ad-buying world today is the debate over streaming TV vs. linear TV when...