Amazon pulled out all the stops for its inaugural TV upfront presentation on May 14. After opening with an intimate...
Buyers
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Andrea Kwiatek will be presenting at Programmatic IO, taking place May 20-22 in Las Vegas. Get your tickets here. If...
The last upfront season resulted in long negotiations with significant rollbacks outside of sports, and buyers wouldn't be surprised by...
As brands sit down with publishers to discuss connected television (CTV) deals during this upfront season, they're asking for more...
Hello, readers! Welcome to the 70th edition of AdExchanger’s Connected TV Roundup. If you’re still busy digesting the news of...
TV buyers predict that streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during...
President Joe Biden signed a bill into law that will ban TikTok from US app stores unless its Chinese parent...
Brands proactively testing alternative ways to find audiences, without using third-party cookies, are also wasting a chunk of that budget...
Now that Google has deprecated 1% of cookies, the clock is ticking for advertisers and agencies to future-proof their media...