WarnerMedia has taken a big step in its efforts to create a measurement alternative to Nielsen--and for now, it's keeping...
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The cross-platform measurement gauntlet has been thrown down. On Wednesday, Comscore announced plans to launch Comscore Everywhere, a cross-platform measurement...
2021 was a year of reckoning for TV measurement. The pandemic accelerated existing trends in media consumption, triggering a massive...
Who says television and social media don’t mix? Not Comscore, at least. The TV and digital measurement company announced on...
Nielsen’s recent missteps have been Comscore’s opportunity to make hay. At the height of the pandemic, Nielsen identified an unlikely...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Shot Across The Bows Comscore is capitalizing on...
Comscore released a solution for audience targeting and activation on Monday that relies on contextual signals rather than cookies. You’d...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Built On Sand? The UK’s Competition and Markets Authority...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
This week on AdExchanger Talks, digital ad consultant Matthew Scott Goldstein shares his observations from 29 public company earnings calls in...