For four years, adtech firms have been preparing for Google's deprecation of the third-party cookies that power the programmatic advertising...
Cookieless
The digital media firm Dotdash Meredith, an IAC company, notched its second consecutive quarter of double-digit advertising growth Tuesday, largely...
Google, which has been asserting since 2020 that it would stop passing third-party cookies in the Chrome browser, is planning...
Now that Google has deprecated 1% of cookies, the clock is ticking for advertisers and agencies to future-proof their media...
Brands are facing some pressure to test alternatives for targeting and measuring audiences once third-party cookies on Chrome disappear, scheduled...
Google phased out third-party cookies for 1% of Chrome traffic all of two weeks ago. So, is everything different yet?...
Ad tech faces the biggest change in its existence: the end of third-party cookies. How much should marketers care? On...
US advertisers have been preparing for the cookieless future for years. States like California, Virginia, Colorado and others have already...
There are approximately two million electric vehicles on the road in the US today, which accounts for less than 1%...
A significant number of solutions that claim to be cookieless, including unified IDs and cohort-based targeting, still rely on IDs....