"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by...
Cookieless
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
In 2016, Heineken USA embarked on a customer data strategy to understand more about its consumers and to help drive...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Publicis Groupe's identity-resolution offering Epsilon and The Trade Desk are partnering to make their respective user-ID products interoperable. The tie-up...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What, Me Worried? Google’s planned elimination of third-party cookies...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In It Together? Ad tech companies, publishers and advertisers...
This article is sponsored by LiveRamp. After an unprecedented 2020, this year has already seen a series of announcements around...
Proprietary cookieless identifiers – seems like everybody’s got one these days. “It’s obviously reactive to the impending demise of the cookie,”...