Cookie deprecation is hanging over the media and advertising industry like a storm cloud. New identity solutions built on first-party...
cookies
TikTok has become accustomed to Facebook and Instagram stealing its cool new features and video formats. So, it’s a refreshing...
Every time Melinda Han Williams, chief data scientist at Dstillery, hears someone in the ad industry talk about a “data...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
What does it mean, in practice, to take a privacy-first approach to addressability? “Privacy is about protecting the relationship with...
As sun deprived agency folk re-emerge from their dimly lit tech dungeons and clients vacate their ivory towers for the...
Programmatic and privacy don’t have to be mutually exclusive, even though they’re often treated that way, according to Joe Root,...
"The Sell Sider" is a column written by the sell side of the digital media community. Today’s column is written...
By Will Kunkel, VP of Marketing at Stirista This article is sponsored by Stirista. There’s really no excuse for ineffective...