Last week, the Connecticut Attorney General published a privacy enforcement update that made my stomach turn. A consumer had sent a...
Data
Instead of squinting at reports, advertisers can now ask their data questions using generative AI. On Tuesday, Viant announced AI...
HyphaMetrics is integrating its own data with viewing data from measurement provider Samba TV as part of a new panel...
Creative, Data & Technology agency, FCB/SIX, is pleased to announce the appointment of Peter Gibson to the newly created role...
AUCKLAND, Today: FCB/SIX has announced the appointment announce the appointment of Peter Gibson to the newly created role of general...
Hi readers! I’m AdExchanger Senior Editor James Hercher, here with the first 2024 edition of the AdExchanger Commerce Newsletter. And...
Although thought leaders love to pontificate about the convergence of media and creative on stage at industry conferences, media and...
Fresh, frozen or canned. Those are your vegetable options – but also how a brand marketer might describe a first-party...
AUCKLAND, Today: In an era of privacy concerns, first-party data offers advertisers a chance to redefine brand connections and gain...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Look For Me The FTC isn’t slowing...