In 2023, supply-path optimization took off, brands took their scalpels to made-for-advertising websites and DSPs and SSPs launched SPO products...
Data
Meta's decision to launch an ad-free tier for Instagram and Facebook users in much of Europe has been positioned as...
Snowflake started a snowball rolling in the ad industry two years ago. By now, it’s become a full-fledged avalanche. On...
Is Netflix's data dump leaving advertisers in the dumps? What's happening: Recently, Netflix released its first-ever What We Watched engagement...
This is the last Data Privacy Roundup of 2023. And because it is the birthright of every trade journalist to...
Media and creative should be a couple, but in the online ad industry, they’re essentially in a long-distance relationship. They...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When Ad Dependence Is Independence Buried in a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Watch Party Advertisers and creators have dinged Netflix...
The days of direct relationships in TV ad buying aren’t over yet. CTV ad buying platform Madhive is partnering with...
MikMak, an ecommerce ad analytics company that began as an online add-to-cart specialist, is figuring out more and more how...