By Trent Lloyd, co-founder and head of APAC at Eyeota When it comes to targeting, the ad industry is in...
Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
CreativeX will expand its creative and data analytics capabilities thanks to a $ 25 million Series B funding round announced...
Return on ad spend (ROAS) isn’t as valuable of a performance metric as many marketers believe. Richard Russell, VP of...
AUCKLAND, Thursday: CBD-based independent media agency Together has formalised a new data and technology team to further its focus on...
Rep. Sara Jacobs (D-Calif.) has put forward legislation to limit how much personal reproductive health data firms can collect, store...
Award-winning independent media agency Together have formalised a new data and technology team to further accelerate its focus on business...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Spree “When it’s time to unwind and watch...
You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. But...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...