“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Data
The Trade Desk and Adobe Experience Cloud announced a partnership on Thursday to sync emails stored in the Adobe CDP...
By Anders Pilgaard Andersen, senior vice president, general counsel, Adform Recent decisions by multiple EU data protection authorities signal the...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
My first job out of college was at Google. I didn't know much about marketing at the time, let alone...
Ad tech companies are buying gaming companies, and gaming companies, like Zynga, are buying ad tech. In May, Zynga, maker...
The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement...
Every time Melinda Han Williams, chief data scientist at Dstillery, hears someone in the ad industry talk about a “data...
The rising value of first-party data has created a bit of a “gold rush” mentality. Companies are hearing that first-party...
In his State of the Union Speech last night, President Biden called on Congress to pass legislation that limits big...