The rising value of first-party data has created a bit of a “gold rush” mentality. Companies are hearing that first-party...
Data
In his State of the Union Speech last night, President Biden called on Congress to pass legislation that limits big...
By Greg Sobiech, CEO & Founder, DELVE When first-party data became the center of every marketing conversation, every CMO I...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Everyone and their mother is becoming an advertising company. And that trend took another step forward on Thursday with the...
Comcast Advertising, the largest multichannel video distributor, announced today that it's providing media measurement company VideoAmp a license to use...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Ad tech companies are...
Ogilvy associate creative director Joel Arzu knows we live in an era largely defined by data, but he also has...
When it comes to post-cookie preparedness, one year can make all the difference. So says new data collected by video...
Legal and court losses are piling up across Europe for American ad tech companies – and for Google. Turns out...