Adweek and TransUnion recently joined forces to host a panel of leading industry executives to learn how marketers are leveraging...
Data
What if all the privacy-safe, transparent, opt-in and consent-based digital advertising initiatives of the past few years turn out, a...
Zeta Global acquired the digital survey technology company Apptness for $ 41 million, with up to $ 20 million in...
CivicScience, an online polling and survey data firm, took its first official step into the media arena on Monday with...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Instacart Exit Seth Dallaire, out! Instacart’s ad chief is...
Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
New Zealand’s advertising market has continued its recovery from the Covid-19 pandemic by reporting a record level of July ad...
LinkedIn is on pace for $ 4 billion in annual revenue thanks to its emphasis on more precise targeting around...