With $2.3 billion in cash on the books thanks to IPG’s acquisition of Acxiom Marketing Solutions in July, the newly...
Data
Since Oracle Data Cloud’s creation four years ago, following the acquisitions of data sellers Datalogix and BlueKai, it has taken...
Salesforce on Tuesday introduced Salesforce Customer 360, a unified customer ID that connects profile data across its Sales, Services, Commerce...
For the last year, the founders of Tapfwd have been pivoting their business from a mobile data marketplace to a...
While Google said in May 2017 it was using purchase data from unnamed payment processors to link online ads to...
PebblePost, a startup pioneering programmatic direct mail, said Tuesday it had secured a $25 million Series C funding round to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Leviathan Stirs Netflix is testing promo ads between episodes with...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
The payments data company Cardlytics, which went public in February, said in its first-ever earnings call Wednesday that it hopes...
Acxiom had a solid quarter – although it would have been a bit more solid if it still had its Facebook...