Disney Advertising links up with Walmart Connect to let advertisers match Walmart's and Disney's first-party data for audience-based bids on...
Data
Using Samba TV’s ACR data, StackAdapt is launching two features to help clients attribute and forecast incremental reach directly to...
Join hosts Cathy Hackl and Lee Kebler in this engaging podcast as they discuss the latest news and trends in...
Warner Bros. Discovery is continuing to lean in on data ahead of the TV upfront. Top line WBD announced Thursday...
Publishers have heard it countless times: First-party data will be the key to winning ad budgets as third-party cookies disappear....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AI On The Prize? Generative AI can only...
Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data. All...
Heineken is the latest brand getting comfortable with generative AI chatbots. The brewer has integrated a gen AI chatbot into...
It’s not that publishers aren’t keen to do their part to reduce media-related carbon emissions; they just don’t want to...
JOLT, the third-party verified sustainable digital out-of-home and electric vehicle charging network, has leveraged its first-party data to provide consumer...